THE LIFT LATINHEARTS PRODUCTION FUND IS DEDICATED TO INCREASING THE NUMBER OF HISPANICS/LATINOS PLAYING NON-STEREOTYPICAL LEAD CHARACTERS IN MAINSTREAM INTERNET, TELEVISION AND FILM ENTERTAINMENT IN THE USA, WHILE BEING INCLUSIVE OF ALL ETHNIC GROUPS, THROUGH SUPPORTING PROJECTS WHICH CAST A MINIMUM OF FIFTY PERCENT HISPANIC/LATINO IN LEAD ROLES.
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V I S I O N
To eliminate prejudice and discrimination of Hispanics/Latinos by entertaining audiences through Internet video, television and film productions which showcase Hispanics/Latinos in lead and supporting roles as Americans while creating year-round jobs and lifetime careers for the people of Texas.
M I S S I O N
The Lift Latinhearts Production Fund is on a mission to create a better world by exposing main stream society to entertainment featuring actors of Latino descent as Americans in lead roles so ingrained prejudices, discrimination and stereotypes in mainstream USA today can be eliminated in the psyche of future generations.
The Lift Latinos Production Fund initial fund-raising efforts will be used to acquire state of the art video cameras, audio, lighting and other critical production equipment to make available at low to no cost to producers with projects which meet the requirements to support our Vision and Mission. We will invest your contributions to projects that will create a viable industry showcasing Hispanics and create year-round jobs for the next generation of Stars